Our team at Modern Services Company (MSC) provides marketing consulting and expertise to companies and institutions seeking to improve their marketing performance and enhance their market presence. The goal of these consultations is to guide clients toward effective strategies that help them achieve their marketing objectives and strengthen their competitive edge.

Marketing Consulting Services

Marketing and administrative consulting services aim to empower senior executives and mid-level managers to understand target markets, their cyclical changes, and the nature and conditions of competition, as well as to comprehend the needs and requirements of current and potential customers for various products and services.

Market Opportunities and Innovations Study

The study of market opportunities and innovations aims to identify available and anticipated marketing opportunities and threats in the target market. This helps balance competitive trends with meeting the needs of prospective customers for the products or services offered by brands.

Study of Customer Trends and Behaviors

The study of customer trends and behaviors aims to analyze the behaviors of prospective customers during their purchasing process or use of company services, which influence their final and actual purchasing decisions. This study involves analyzing previous experiences of prospective customers with competing brands in general.

Customer Satisfaction Measurement (Brand Image)

The study of brand image aims to understand the impression and perception that a brand has created among its current customers who have interacted with it. Our team at Modern Services Company (MSC) measures the level of satisfaction of your customers regarding the quality of products and services provided to them, to improve the brand's image and foster a long-term relationship with your current customer base.

Mystery Shopper (Employee Performance Evaluation)

The mystery shopper service aims to provide an objective, administrative, and confidential review and evaluation of the services and procedures provided by the company to its current and prospective customers. It also evaluates the actual performance level of employees who directly interact with different customer segments. The expert team at Modern Services Company (MSC) helps you assess how well employees adhere to the company’s service standards, which contributes to creating a positive brand image among various customer segments. Additionally, it helps evaluate the performance of the employee responsible for delivering the service and checks the availability of the necessary service requirements.

Competitor Analysis

Competitor analysis aims to evaluate the marketing mix of companies in the competitive market in general, as well as identify their key strengths and weaknesses. This process helps in understanding what differentiates your brand from the competitors. The team at Modern Services Company (MSC) identifies the nature and structure of the competitor market, evaluates their marketing and sales plans, and determines the key strengths and weaknesses of your brand compared to the competitive market. This prepares you to benefit from and reach your target customer segment with better offers than those in the competitive market.

Developing Marketing Strategies and Plans

Marketing Plan

The marketing strategy and plan involve selecting the most suitable target customer segment by analyzing, studying, and understanding the market and the needs of different customer segments through specially designed marketing research. This helps the team at Modern Services Company (MSC) evaluate the company's current position and marketing mix, and understand the target market mechanisms, and customer trends and behaviors. This sets the stage for selecting the most suitable marketing strategy and brand image for serving the optimal target customer segment.

Integrated Marketing Plan Programs

Best Marketing Plans

The marketing plan aims to reach the targeted customer segments using a set of interconnected tools to communicate and deliver added value to customers. These tools reflect the marketing strategy and mix of the brand. The team at Modern Services Company (MSC) helps you evaluate the current marketing mix of the brand and develop the optimal marketing plan and brand image for serving the target customer segment.

Monitoring the Implementation of Strategy

and Marketing Plan Goals (Evaluation and Guidance)

The traditional approach to formulating strategies and preparing an integrated marketing plan remains useful. However, as an investor and business owner, you should benefit from mechanisms and methods to monitor whether the strategy and marketing plan are achieving their marketing and sales targets. This can be done with the help of a marketing consultant who saves you time, effort, and money, and assists with constructive follow-up to achieve your company’s goals. The team at Modern Services Company (MSC) helps ensure that the strategy and marketing plan are being followed and achieving their marketing or sales targets through a set of reports, studies, and regular meetings aimed at improving performance and ensuring the correct path is being followed.